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Tuesday, May 10, 2016

Countdown to Opening Day: Sundance Mountain Resort

This covers a campaign that I ran as a Marketing Coordinator for Sundance Mountain Resort.

October and November are very, very slow months at Sundance Mountain Resort. While the restaurants, lodging units, and spa are always open, it is typically activities and events that drive the social media efforts of Sundance. Between October and November of 2014 there was very little happening. It is slow enough during these months that it is actually referred to as "Quiet Time" by the Sundance staff.

And so, in an effort to keep our Twitter fans engaged during this Quiet Time, I began a "Countdown to Opening Day" two months before the mountain was scheduled to open for the ski season. The following are some of the highlights from this two-month campaign.